7 Things How I Create Sexy Words for Copywriting
From my several years of experience as a Copywriter, the failures and successes in making copywriting for a brand that can get an extensive reach from the audience I have surpassed. The challenges of a brand to make the copywriting will, of course, always exist and vary in level of complexity, so we must continue to learn to analyze and not make decisions quickly.
Copywriting Essence
Copywriting is persuasive writing that collaborates on creating the right moment along with a significant audience follow-up action. You are on the verge of failure if you only get exciting moments through writing, but the follow-up action from the audience is still tiny, or no one decides to follow the will of your writing.
7 Things How I Create Sexy Words for Copywriting
Some of the things below are based on my experience, so you can use them as additional reference material or further study. Here are some of them.
Define Audience Characteristics
Not just writing, a Copywriter or UX Copywriter must be reliable in conducting research related to the target audience of a brand. What is the coverage? Gender, age, characteristics, interests, dislikes, etc. All of them have ratios that direct the audience results of your brand.
Through this research, you can adjust based on the copywriting that you will write.
Steal Audience Emotional
Reflecting on big brands like Apple, Spotify, McD, and the like, they use the five human senses as reference material in making copywriting. Utilizing the senses of sight, hearing, smell, taste, and touch to touch the emotional and psychological side of the audience.
All Active Moves, Avoid Passive Moves
Copywriting is persuasive writing, so avoid words that are passive or inactive. Active writing determines the energy and passion of every audience who reads it. The level of writing power can be felt by the audience when reading it.
Long or Short is Very Relative
Most people avoid making long sentences in a copywriting ad, and sometimes it’s the other way around. We need to know the conception and message we want to convey to the audience. If indeed the concept and message lead to product storytelling and want to be more in-depth, copywriting can take the form of narration and storytelling. It could be that writing that is narrative and tells more can bring out the emotional and psychological side that is very appropriate.
The placement or publication of advertising media can also be the basis for determining whether we will use long sentences or only a few words.
Do A/B Testing
I am not limited to one sentence or a few words in writing copywriting, but I need several samples to see a ‘click’ comparison suitable for the target audience.
High Writing, Low Design?
Just imagine if you have written a persuasive essay that is close to perfection, but the visualization of the design is not very suitable or appropriate. That is why we have to work together with Illustrator or Graphic Designer.
Copywriting Evaluation
Various copywriting writings that I have made do not always lead to success, and sometimes I also meet with failure. These successes and failures are based on engagement results and the number of brand product closings. So, find even better-writing styles and techniques for writing ad copywriting.
Those are some of the things that made me able to write sexy words for product copywriting. We must position ourselves as readers to be closer to what the audience or readers want.
